Boucheron
Boucheron, the internationally renowned French jeweller parexcellence, has been a trendsetter in the exclusive world of luxury jewellery for nearly 150 years.
Boucheron is a pioneer, being the first to cut diamonds and the forerunner in jewellery inspired by the designs of nature such as snakes and butterflies, birds and dragon flies, typical of Art Nouveau. In 1988 the jeweller finds its inspiration in the unique and magical world of the Place Vendome workshops to create his first signature fragrance.
Boucheron creates and markets prestige jewellery, watches and fragrances through directly-operated stores as well as franchises, department stores, and exclusive multi-brand boutiques. Three new franchise boutiques were recently inaugurated in Hong Kong, Kuala Lumpur and Baku in Azerbaijan.
